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Selin Persentili


 Selin Persentili, owner of SP Branding & Management is a global brand management consultant, entrepreneur and wellness advocate – with 19 years of experience working in New York, Europe/London and Middle East/Abu Dhabi, Dubai, Marrakesh and Istanbul.

Selin is a WPP Alumni – worked with Y&R Brands, Wunderman and Brand Union as a Global Business Director with experience in brand management, integrated communications (Brand, Digital, Loyalty, marketing, pr) and business management (strategic partnership development and executive relations).

Selin worked with fortune 100 companies within a range of industries finance, technology, telecommunications: (Citibank, Microsoft, AT&T) and government linked entities in real estate, luxury destination branding. (TDIC, Saadiyat, Desert and Lulu Islands).


In 2010, as entrepreneur and consultant, she launched a multi brand online business working with luxury retail brands (Marie Chantal, Rachel Riley, Munster Kids) and independent brand consultancy working with destination brands within holding companies (Narin Holding & Luxury Hotels) government entities (UK government – Trade & Investment on GREAT campaign of creativity and Academic institutions), High-profile non-profit organizations (Founders Forum 'The Davos of Tech' ) as well as start-up luxury and lifestyle brands and established them as global brands (MUBI Film Platform, ELSE Lingerie, Kiss the Hippo)

Consulting services include brand management of strategy, integrated marketing, content generation, idea creation for building brand imagery, awareness and acquisition including all brand marketing material execution in design - working with Film Directors, 2D & 3D Designers, Architects, and Photographers to bring the brand to life.

Selin is also an advocate for physical and mental health & wellness as a certified health coach in meditation, mindfulness, yoga and positive psychology.

Selin Persentili is born in Istanbul, graduate of Koc High School and University of Virginia, currently based in Istanbul & London.